Akash Homes has earned a reputation for providing homeowners with quality and value. With the turn of a decade, it was time to refresh their visual identity and positioning to distinguish them in the crowded home building market. We set out to reinvigorate the Akash Homes brand and establish the company’s position as an undisputed leader in Edmonton’s home buying market.
Insights
Branding & Positioning
Concept Development
Film/Content Creation
Photography
Website Development
Social Media Management
Online Ad Management
Analytics & Reporting
To start, we established two tag-lines: Built for your future and Where the Little Moments Turn Into Priceless Memories. We also refreshed their visual style and messaging guidelines, which we applied to all consumer touchpoints, from social media to print collateral. After retaining us to manage their social media platforms, we generated a Cost per Lead of $3.15 and had a 1,974% increase in reach
And because a modern-brand deserves a modern approach to content, we integrated a content strategy that elevated Akash Homes’ corporate identity. We created a brand campaign grounded in their tag-lines and content pieces to showcase their available product, which was used in digital marketing initiatives.
Our unique style of virtual tour videos highlight the “Akash Standard” features.
We also renovated the Akash Homes website, complimenting their turn-key home buying process, and emphasizing user-experience.
Our work with Akash Homes continues into 2020.
