In all honesty, this was a dream client-studio collaboration for us. The dealership General Manager was creative and open-minded - we had no shortage of great ideas! Together, we set out to create the most engaging content out of any dealership in the region. How did we do?
Insights
Social Strategy
Concept Development
FIlm/Content Creation
Photography
Social Media Management
Analytics & Reporting
To start, we established a clear tag-line to run with: 75th on 75th - inspired by the dealership’s location (75th Street and 75th Avenue).
Our opportunity was to leverage Freedom Ford’s SVT line-up, creating content that was both engaging and shareable. We also introduced a fresh take on the typical dealership walk-around videos.
Ford Raptors are designed for high-speed travel on the harshest of terrains. To truly engage with their target demographic we knew we would have to showcase the vehicle pushing its limits. This is how the Ford Raptor is meant to be driven...
