Every year, Go Auto hosts a contest where one lucky minor hockey team wins their own pizza party with an Edmonton Oilers player. To generate awareness around the contest, we were tasked with developing a concept and executing on all three stages of production: pre-production, production, and post-production.
Insights
Film/Content Creation
Animation & Motion Graphics
One of the biggest challenges to overcome was the limited time we had to film with each player. Our solution was to limit the number of camera set-ups and closely coordinate set and wardrobe changes to maximize efficiency.
The result was two spots starring Darnell Nurse, Josh Archibald, and some very excited kids.
